Thursday, December 6, 2012

Internet Marketing with E-books

E-books are one of the best and cheapest forms of merchandise available on the Internet today. We are now in the information age and everyone is reading books and using the internet for information, after all what is the internet for? Finding out the answers to questions and there is no better opportunity than providing these answers in the form of an e-book.

E-books have no overhead so you could sell over 10,000 books and all the revenue you generate is pure profit! It's nothing less than amazing - selling something which costs you nothing!

E-books with Resale Rights

E-books with resale rights are an excellent source of income. You can buy or acquire an e-book for free, there are a lot of websites that have promotions for free e-books, try doing a Google Search for free e-books, some sites will have whole sections for free, also try signing up for site news letters that offer you free e-books as a joining incentive (we will look at news letter generators later.) When you have your e-books you can sell them to others for 100% profit, that is the beauty of resale rights and digital products you can reproduce your stock as many times as you like for free (no overheads.)

A good step forward to generating profits is to own your own e-book website. Better still is having your own e-book website with your own written books available to buy. Writing and selling your own e-books is paramount to a successful e-book business. If you can think of a good idea for an e-book then do it! Sell it on after all you may be on for a winner and sell thousands.

If you look on e-bay now you will find e-books everywhere and because most of these have resale rights these books are being sold by more than one person. Most e-books are being sold by quite a few people you may notice that sellers are selling some e-books with the same titles. Someone wrote these books and every e-book sold is a link to the author whoever sells the e-book. These e-books are not just on eBay I have also seen them all over the internet. The beauty of it all is that this e-book links back to one place and one place only the authors links, so everyone that reads this e-book will be taken to a website/sales page where ultimately more sales are generated.

Writing your own e-book does take a little time and effort, however the results are well worth it for obvious reasons, links and money. First of all start with a simple word document like this one, write your e-book on your chosen subject then use a software converter. You can convert a word document into either.exe or PDF. Opinions vary on the format but I prefer PDF.

As I have explained writing your own e-book and having your own e-book website is a major step up the Internet marketing ladder. You can write an e-book on any subject you like because there is always someone who will read it, of course some topics sell better than others but once the e-book is written and has been sold it will be sold again and again (viral marketing) by others who wish to make a profit from selling e-books. This is where your website hyperlinks come into play! If you assume that your written e-book is being sold by 100 people/websites around the world and each of these people/websites has 10 sales a day that's another 1000 e-books sold per day that link back to your website. These links back to your website happen because in the contents of your e-book is a hyperlink to your website and if you advertise your link as something like "FREE E-BOOKS" the reader of your e-book will click on your link which will lead to more traffic and more sales from your website. The process then starts all over again because you have just sold an e-book which links back to your website, this also gives the buyer the opportunity to resell the e-book they have just purchased to others to make a return profit or give the e-book away. Whoever receives the e-book also clicks on the free e-books hyperlinks which links back to you website. So eventually the e-books you do sell will spread like a virus and will be passed from person to person and website to website all over the world.

E-books without Resale Rights

E-books without resale rights usually sell for a lot more than e-books with resale rights. This is due to the availability of the e-book, layout, and the information that is supplied. Resale rights e-books are everywhere because they have resale rights. E-books without resale rights are usually very good e-books they are content rich and also very informative and well written. E-books without resale rights still work in the same ways as e-books with resale rights for example:

1. They all advertise ways of creating more revenue for the author

2. They can all have affiliate links incorporated in them

However with non resale rights e-books, if you have information that is highly sort after and does contain market value then writing and selling an e-book without resale rights can be extremely lucrative.

One of the major suppliers of non resale rights e-books is ClickBank. E-books that start their lives on ClickBank usually sell for around $50 and they all have an affiliate program (I will talk about affiliates soon) and a sales page. If you are going to buy an e-book for $50 dollars you would not just buy it on the strength of a brief description would you? To part with $50 dollars I want to read what the book is about and why I should buy it. That's why a Killer sales page is required in situations like this, so building the perfect sales page is a must when selling e-books especially ones for a lot of money. When the potential customer reads your sales page you want them to need to buy your product like their lives depended on it, you want then to think that if they miss out on this opportunity they will regret it. It does not matter what product you are selling if your sales page is a winner then so are you! Obviously if you sell someone crap then they will never buy from you again, but the sales page is the gateway to the sale so it has to be a winner.

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