Tuesday, September 11, 2012

Book Publishing on Demand Or Publishing Your Own Book?

Whether you book publish your own book, try book publishing on demand, or try traditional publishing, you should look into the details of the deal before you leap.

What's the Best Path to Publish Your Book?

Your print or ebook is soon to be finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream "how great it would be to be taken under a publisher's wings."

What's wrong with this picture? Even if an agent has given you the go and asks for a book proposal that has specific marketing information in (it takes three-seven months to write), you still have to face reality.

FACT: Like Oprah, publishers and agents choose only 1-2% of proposals submitted.

Let's say for now, you are chosen. The point is, are you fortunate to be chosen?

Are you willing to wait on the traditional publishing process 2 years? Are you willing to accept around 2-5% of the profits? Do you realize that after a few months of one initial book tour (of which you must pay all costs from your book sales), you are on your own? And, if you don't put a lot of time into promotion, your book will fade away within 2 months from the brick and mortar book store shelves. All unsold and coffee-stained books left will be returned, and the cost is deducted from the author's royalties. Unless you are a favored celebrity or famous author, publishers put little time or money into your book's promotion. Without that benefit, why go this way?

Get the Right Help the Right Way

Who says you can't publish your own book? It will certainly cost you less than you imagine, under $1000 for a print version and close to nothing for your eBook. Self-publishing will bring you all the profits. It will put you in charge to make suitable and favorable writing, publishing, and promotion decisions.

With a little help from professionals! These entrepreneurial experts such as book coaches, book designers, and eBook specialists can guide you through publishing success. These people may give teleseminars, small group coaching experiences, and other inexpensive ways to learn the ropes. These pros will shorten your learning curve too, so you get the right help right away to write the right book right away.

When you think you still have to promote your books, even with a publisher, why not keep most of the profits and do some of the work yourself? Learn from your bookcoach's experiences, "Do What You Do Best -and Hire the Rest!" (That doesn't mean you can't barter for services). Check out the methods below and see which one suits you best, is more rewarding, and far more profitable.

Why Self-Publishing?

You can self-publish your print or eBook.

In self-publishing, you are the boss. You get to choose the cover, the style, the layout, the message, even the format (eBook or Print Book). Since you are the one enthused about it, you will be able to capitalize and can promote far better than many publishers.

In self-publishing, who do you think can sell your book the best? You, the passionate author in love with his or her book, or the rookie publisher's employee in charge of publicizing your book?

On Demand Book Printing (POD)

1. Hire the Publisher/Printer yourself to just print your book from your word file. POD companies like Deharts.com do short runs from 1 - 2500 books. They will put your files into Portable Document Format (PDF) to sell on your web site or another site you choose to sell your books. A complete explanation of these opportunities are included in the How to Write your eBook or Other Short Book--Fast!

Referred to as POD, many companies who say they are POD Publishers are really printers. With a company like Deharts, you keep all of your book's rights. This method helps you make much more profit from your effort and you will get your book out to the buyers so much faster, making faster profits. The turnaround is around 6-8 weeks ( instead of the traditional publisher's two years) so it pays to plan ahead. A $15 book may cost $4-$5 to print for a small run of around $100 . Your book coach recommends you print only what you can sell in three-four months. These you can sell at the back of the room or on your own web site and make $11 each book. When you order 500 books, the price drastically drops and your profit rises.